Tons of studies have been done on how to increase Web site hits and usage. Of all of this research, one clear message stands out. Use of videos on your Web site (and with your social media posts), increase the rate of interaction with your site (and social posts.) You don’t need a high end studio to produce great videos. From instructional to testimonial, videos are easier to create than you might think. A simple Webcam or even a quality cell phone camera can create videos to share with your clients. There are many online (free) tools to help with video editing. YouTube offers a simple tool called Video Editor. One of the benefits of this is you can edit and post all in one spot. Videos should show your personality while engaging your clients. Keep them short, 2 – 5 minutes, and informative. Don’t be afraid to have a little fun. Humor is one of the best ways to engage your audience. We use a great online tool called Powtoon to create presentations, training videos, informational videos and more. There is free version available and it is easy to learn. So don’t be afraid to spend a little time creating some short clips about your company or team members. Even the most basic videos can go a long way to increase your Web presence.