A calling…quite literally:
“Hey Google, turn the thermostat up 2 degrees”
“Alexa, show me the cam in ‘baby’s’ room”
“Play Jack Johnson radio on ‘hallway’ ecobee”
Only just a few years ago, a sophisticated few were using voice-activated connected products. But, today, 1 in 4 homes have at least one device with plans to add several more. For the contactor, there has never been a better accessory-selling opportunity.
“Home Automation is playing a major role in HVAC contracting with the availability of smart thermostats and sensors,” says Ben Hardwick, Director of Sales for Jackson Systems. “The ability to monitor and control a home’s heating and cooling system while away is another reason homeowners love Wi-Fi stats,” he concluded in a recent presentation on the subject you can view here on-demand http://info.controlsintelligence.com/on-demand-home-automation
Smart thermostats, sensors, cameras, CO/smoke detectors, oh my…
There are many smart products available for upselling opportunities to every home that is serviced. First, though, we report that almost half of all HVAC and electrical contractors are selling none at all. And, that’s a tragedy. Why? One: because you are in the home as the trusted contractor installing something else already. Two: because if you aren’t installing it; someone else will. And, three: by the end of this year, the number of homes that will add smart devices is 1 in 2. If that isn’t convincing enough, here’s another compelling statistic…42% of new home buyers are millennials (or the “connected generation,” as many call them) and they are buying over 75% of all smart products.
Early adopters of the trend are enjoying added value for customers, technicians and their businesses. It’s a Win Win Win for all. Homeowners are jumping on board and asking for these products by name because they want the convenience and efficiency they provide. Some contractors say home automation is what is making the phones ring more. Technicians are enjoying added installation skills and upselling (or bonus) opportunities. And, contracting businesses are winning because they have another business unit and revenue source. These smart accessory sales are estimated to grow to over $80 billion by the year 2022, according to EGIA.org.
Where to Start
Among the contractors that sell smart products, one product stands clear as the most installed: smart thermostats. For the HVAC contractor, that is the best place to start: installations are easy and many are compatible with the heating and cooling systems they are installing. Why not offer an option of a connected thermostat to every customer? And, while you’re asking, show the complementary smart products that make it a complete home automation system.
In a recent survey, again by EGIA.org, they asked their member contractors if they found Home Automation to be a necessary service. across the board in a resounding “yes,” 91% surveyed responded that they believe this is where the industry and equipment is going.
If you are a contractor and you want to start offering smart products to your customers, call your Jackson Systems representative at 888-652-9663. We’ve trained contractors extensively on the trend and can offer you the right advice, right products, and right support to help you get started.
For our comprehensive offering of Home Automation products, visit https://jacksonsystems.com/category/home-automation.html.