Selling Comfort Through Controls

Selling zoning systems and smart thermostats is easier than you might think. Homeowners want to be comfortable and save energy. Zoning systems and smart thermostats provide both of these benefits. And just by observing and asking a few simple questions, you can easily sell comfort through controls.

When speaking with homeowners, analogies to other familiar home appliances and features can help them understand how it works. Explaining to consumers the two zones of a refrigerator, one for fresh food and one for frozen food can be helpful. Or ask them if it would make sense to have only one light switch that turns all of the lights in the house on or off. That is essentially what a single thermostat does with the HVAC equipment. One switch heats or cools the entire home.

When you are in the home, look for finished basements or room additions. These can be areas of comfort problems. Ask your customers if they are interested in lowering their utility bills. Independent tests have shown that zoning systems with programmable thermostats can save up to 30% or more on heating and cooling bills. And who is going to say no saving money?

Another revenue stream for your business is smart thermostats. According to the research firm Nielsen, the United States smartphone market is now 55% penetrated. Consumers are using their phones to control alarm systems and entry to their homes. They are viewing their favorite TV programs and movies. Some apps even allow control of television sets. And the list goes on. So much of our world is connected and consumers are hungry for more. So why not control their comfort from their smart device?

As technology continues to get more sophisticated in the smart device market, it is also happening in the HVAC controls market. There are many thermostats on the market that allow control through any smartphone, tablet or computer and most offer free apps to make this control even easier. And consumers are demanding more. In today’s market, there are so many options for smart thermostats. From basic Wi-Fi controlled thermostats that require no additional equipment to more sophisticated, feature-rich models that provide more control of IAQ equipment, there is an option available for nearly any budget and application.

Offering customers better comfort through HVAC controls is a smart business decision, but it is also a great service to your customers. Sometimes just asking a few simple questions can benefit you and your customers. Happy selling!

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