After a dozen years, over 300 issues and thousands of tips sent to tens of thousands of subscribers, the Sales&Marketing Insider has reached a new level.
The original ezine was born as a “fax only” marketing tip sheet published in 2000 by Hudson, Ink to about 40 contractors. Since then, the format has continued to develop, and today, SMI (as it’s informally known) is distributed to nearly 10,000 contractors every other Wednesday.
Yet it has just been completely overhauled into a “Training Resource” that includes no-cost videos, plus “Coaching On-Call” downloads that include workbooks to train contractors on such subjects as sales, marketing, management and financials from a variety of experts.
Regular features now include:
– 4 Minute Marketer Videos – True to their name, these offer rapid-fire strategies and insider information to aid contractors seeking quick, video tips and training.
– Panel of Experts – SMI will now include training from consultants around the country who advise on the hot trends in web marketing, social media, sales, customer service, publicity and more. It’s like having a $5,000 a day (or more!) consultant in your inbox.
– Online e-Courses – Get separate e-courses that ‘walk you through’ specific sales or marketing challenges, right in your inbox!
– Think-Tank Video Training – These are longer, multi-part videos that delve deeper into contractor marketing and sales challenges, showing “How It’s Done.”
“We’re very excited about the new benefits and are confident that contractors will enjoy getting this training right in their inbox at absolutely no cost,” says Adams Hudson, President of Hudson, Ink. “This economy means that many contractors and consultants need a new and better way to connect. I believe the new Sales&Marketing Insider gives subscribers a lead-generating, sales-closing gold mine.”
See why nearly 10,000 contractors have already subscribed in this short video.