Coca Cola™ was just named the number one most valuable global brand of 2012 by brand consultancy firm, “Interbrand”. It’s really no surprise as the renowned soda distributor spends more than $2.6 billion annually on advertising and has millions of fans spanning the globe.
Now you are probably thinking, “They should be #1 since they spend that much”, right? However, $2.6 billion was about 6% of their total revenue for 2011.
What percentage of your revenue are you spending to brand your company?
HVAC Business Consultant