Branding Tip #35 from Greg McAfee – Get Personal

Getting to know as many customers as possible should be important to you. More importantly however, customers need to get to know you! I’ve taken notice to so many companies, using generic individuals rather than themselves or their team in their advertising endeavors. If you’re a commercial/industrial company, then I get that. But if you’re like me, serving Mr. and Mrs. Homeowner, then they need to know who you are and who represents your company. How do you get personal?

1. On your website, you should have an “About Us” page. It should have a picture of the owner, leadership team and founder.
2. Your ads should have a touch of you, your team and your home-town community.
3. Get out into your community and support it.


For more business-building tips or to contact Greg, go to



Updated: April 24, 2013 — 9:32 am

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