5 Marketing Essentials for Contractors in 2019

We all have to be sales and marketing minded in this very competitive HVAC industry…that’s for sure! With that, there’s no denying that maintaining existing customers is a lot less costly than marketing to find new ones. The lower cost of these leads gives you higher operating margins, which you can then invest in other parts of your business. So, why are we bringing this up to you? Because Jackson Systems is offering to help you with your marketing program to keep customers for life! Here’s how:

Custom Imprinting

Imprinted thermostats with your logo and phone number on them offers a BEST marketing solution for your valuable repeat business. Jackson Systems imprints your logo and phone number on all thermostats (or backplates) FREE OF CHARGE with orders of 6 stats or more. Shipping on these is always FREE! And, we deliver in 3 days!!!! We provide highly competitive pricing on thermostats of all brands, makes and models. Customers will keep you top-of-mind for all HVAC sales and service when they see your name every time they look at their thermostat. (Research says that’s about 10 times a day)

You have to buy thermostats anyway, why not put your logo and phone number on them to keep those customers you worked so hard to get in the first place? And, we’re not just printing on thermostats, we’ll print on your CO detectors, water leak detectors, and some other products. For more information on this best marketing solution for repeat business, call your Jackson Systems representative at 888-652-9663 or watch this: https://jacksonsystems.com/services/imprinting

FilterFetch, Air Filter Fulfillment Service

How are you supplying your customers with filters? We have an easier way! FilterFetch offers THE ONLY contractor-to-homeowner air filter fulfillment service in the market today.  It’s simple because we do all of the work with no cost to you. And you NEVER have to stock a single filter. Here’s how it works:

  1. During service calls, discuss air filter needs with homeowners. Your tech can show a FilterFetch video to homeowners from his app
  2. Create a new customer account
  3. Give homeowner the unique code for the filter they need
  4. The app collects the payment and we regularly ship filters
  5. You have a new FilterFetch customer until a time they opt out
  6. We send you a monthly commission check

Here’s why you should offer FilterFetch in your marketing offering:

  • Keeps you top-of-mind with homeowners through regular air filter deliveries and filter change reminders.
  • Your customers are regularly supplied with filters…and you make money EACH TIME they are.
  • You NEVER have to stock a single filter.
  • An easy app helps your techs sell the program. Homeowners watch a quick video…and then the tech places their order by clicking a button at the app right then and there.  
  • Auto renewal means that homeowner is a filter customer forever or until a time she opts out.

To learn more about FilterFetch or to get started with this awesome marketing program, visit https://jacksonsystems.com/services/filter_fetch

Expanded Offering to Fill More Comfort Needs

Customers want to know that there are solutions to their comfort than just a new thermostats, furnace and condensing unit. In order to provide a “Total Comfort Solution”, you should be installing more than just new HVAC system!

Enhancements to comfort include zoning systems, programmable or Wi-Fi thermostats, humidification systems, indoor air cleaners and much more. That’s why Jackson Systems is here to provide you the specialty controls and products to help you meet every comfort need for every customer. And, if you aren’t sure what that solution is, we have engineers standing by to help you with a best recommendation.

For a look at our comprehensive product offering, visit www.jacksonsystems.com

Smart Home Products…with FREE Training and Support

The absolute most impactful thing to come to our industry in a long time is Smart Home Automation. Not only do smart Wi-Fi-connected products help to provide customers with greater efficiency, control and energy savings, it also provides contractors with the greatest upsell opportunity you’ve had in a very long time!

It usually starts with the thermostat — Honeywell, ecobee, Nest, White-Rodgers Sensi, Braeburn Bluelink, and others – and continues throughout the house for more safety, security and monitoring. Cameras, CO/smoke detectors, door locks, all kinds of sensors…the eco-system of connected products is huge.

And, we aren’t going to just help you get them, we’re going to teach you how to install and connect them! We have an entire video library of On-demand trainings for smart home automation—and are adding to it all of the time. Learn more here: https://jacksonsystems.com/services/on_demand_training

We also provide the best support for all of the products we sell, including our toll-free tech support line at 888-652-9663 or use our Jackson Systems app. This facetime-like app is called Virtual Technician. For EVERY product we sell, we have immediate technical support including mechanical engineers who can help with installation and IT engineering support for connectivity issues. For more information or to sign up for Virtual Technician, visit http://info.controlsintelligence.com/website-virtual-technician-app

Monthly Specials and Offerings

We have sales and product specials so you can offer them in your marketing campaigns, too!

Every month, Jackson Systems provides you, the contractor, with products at special prices. We offer savings on the products that make the most sense for you and your customers including seasonal specials, new product launches, and much more.

There’s always “something special” for you at Jackson Systems. Currently, we’re offering the following specials: https://jacksonsystems.com/content/monthly_special

Take a closer look at Jackson Systems…we’re not just another wholesaler. We are a contractor’s best friend for marketing, training and support. Visit us at www.jacksonsystems.com to learn more!

Updated: January 2, 2019 — 10:06 am

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