There are many factors that impact the usability of a Web site. From the look of the site to how easy it is to navigate, can impact a customers decision to do business with you. Also remember, effective Web design is judged by your customers, not you.
When designing (or redesigning) your site, you first must determine what you want users to get from the experience. This will guide the look and information you include on your site. Also keep in mind, customers using the Internet tend to want information quickly, so be clear and make the information easy to understand.
Don’t get cute with fonts. It is easy to litter a site with too many different fonts. San serif fonts work the best. Try to not use more than 3 fonts in your site to keep it simple.
Navigation is key. This determines how people move around your site. Use breadcrumbs (links at the top of the page to navigate users back to a particular page), arrange content into sections, keep menus simple and easy to understand.
Finally, studies show people scan computer screens in an “F” pattern, first viewing the top and left of the screen. Use this natural behavior to cater to your customers.
There are many great Web site building tools available online, so you don’t have to be a designer or a coder to create a beautiful and usable site. Take queues from the sites you visit often and don’t be afraid to make changes if you are not getting the results you expect. Happy Web site building!