Monthly Archives: April 2013

Service Roundtable Brand Days

Jackson Systems will be one of the hosts for the Service Roundtable Brand Days coming up in Nashville, TN on May 9 and in Greensboro, NC on May 16. These half day seminars will focus on the importance the contractors brand, best practices for branding and all of the points of interaction that define a contractor’s brand. For more information about Service Roundtable, go to

Branding Tip #35 from Greg McAfee – Get Personal

Getting to know as many customers as possible should be important to you. More importantly however, customers need to get to know you! I’ve taken notice to so many companies, using generic individuals rather than themselves or their team in their advertising endeavors. If you’re a commercial/industrial company, then I get that. But if you’re like me, serving Mr. and Mrs. Homeowner, then they need to know who you are and who represents your company. How do you get personal?

1. On your website, you should have an “About Us” page. It should have a picture of the owner, leadership team and founder.
2. Your ads should have a touch of you, your team and your home-town community.
3. Get out into your community and support it.


For more business-building tips or to contact Greg, go to



Thermostat Recycling Program at Jackson Systems

As a participant in the Thermostat Recycling Corporation (TRC), Jackson Systems is committed to helping contractors and homeowners dispose of old mercury thermostats properly. TRC facilitates and manages the collection and proper disposal of mercury-containing thermostats. The Thermostat Recycling Corporation is an industry-funded non-profit corporation supported by 31 manufacturers who historically branded and sold mercury thermostats in the United States.



We want to make it easy for contractors to properly dispose of mercury thermostats, so we set up a thermostat collection program. Whenever you replace a mercury-containing thermostat, keep the old ones and ship or bring them to Jackson Systems. We store them in a safe crate and then ship them to the TRC who then recycles the mercury. There are no fees for contractors or homeowners to discard thermostats in TRC recycling containers. TRC assumes all costs to transport and properly dispose of mercury-switch thermostats recovered from service.



The goal of the program is to recycle all mercury-containing thermostats that are taken out of use. By participating in the program you are helping to keep mercury out of the waste stream. Participating also lets you demonstrate your commitment to the environment. TRC has a promotional tool kit that you can use to communicate your association with the program to your customers.


Many states regulate the disposal of products that contain mercury and have recycling requirements for mercury thermostats. And participating in our program is the simplest way to comply with the law. But regardless of state mandates, being environmentally responsible just makes good sense.


Since its inception, TRC has recovered more than 1.4 million thermostats, diverting over 6.4 tons of mercury from solid waste. Nationally, TRC has placed more than 7,000 recycling containers in 48 states.

Register Now! Customer Service Superiority Webinar with Steve Coscia

Industry expert and trainer Steve Coscia will be hosting a one hour Webinar on how to “differentiate and dominate” in customer service. This Webinar will help your team develop powerful scripts that will elevate your company’s image on every call. Attendees will learn how to convert inquiries into sales, boost upselling revenue, double or triple referral rates and increase productivity of their customer service teams. This Webinar will be held Wednesday, May 15 at 1:00P EDT. For more information or to register, go to

Preaching to the Choir – Customer Service Excellence by Steve Coscia

Steve Coscia WebinarLast week, while traveling throughout the Midwest to teach customer service seminars about how to convert incoming phone calls into more sales, I had an epiphany.


My client, a well-established and first-rate distributor, invested in the marketing and promotion. Dealers were given incentive to attend a seminar which was held in multiple cities.  Locations were conveniently located.


While delivering the seminars, it became clear that most of the attendees were already good at call conversion and … they wanted to be even better. Positive attitudes prevailed.


I was preaching to the choir.


The dealers who needed to attend the seminar didn’t bother showing up. They’re clueless. They’ll remain as is or they’ll get even worse.  Shame.


Continual improvement is a hallmark of business success. It takes courage to admit that we can be better. Seeking customer service improvement is a sign of strength, not weakness.


Be good, show up and get better.


To learn more about Coscia Communications, visit

Jackson Systems to Host “Home Chek” Training

Home Chek will be at Jackson Systems on April 30 to provide training on the QAP program and the technical aspects of HVAC needed to perform quality design, install and start up functions on ENERGY STAR and other high performance homes. This training will allow contractors to become EPA credentialed HVAC Contractors for ENERGY STAR v3. This single-day workshop will be hosted at the Jackson System’s headquarters on the southeast side of Indianapolis. For more information or to pre-register for this training, click this link: Home Chek – QAP HVAC Workshop Flyer.

Thermostat Matrix Makes Finding the Perfect Thermostat Simple


We are all about making it easy for our clients. We have created a thermostat matrix that is divided into 6 sections. It lists each thermostat we stock according to the type of equipment it controls. It details manufacturer, part numbers, stages power, programming capabilities, IAQ properties and more of each thermostat. The sections make it easy to locate what you are looking for. You can download it here: Thermostat Matrix 4.19.13. As always, we have a team here at your service if you have any questions or need help finding a solution. 888.652.9663

Last Chance to Register! HACAI to Host Marc Marchillo

Last chance to make your reservation. This event is open to anyone. You do not have to be a member of the alliance to attend.


The Heating and Air Conditioning Alliance of Indiana proudly presents Marc Marchillo on May 2 in Indianapolis. This 4-hour event includes 2-hours of technician training, including NATE qualifying training. Dinner and a presentation from Marc will follow. Participants can attend only training, only dinner or both. This event will take place at the beautiful Historic Laurel Hall & Ruth Lilly Conference Center. For more information or to register, click here:  HACAI with Marc Marchillo

Handi-Capable Hands Receives Defibrillator

Handi Capable HandsThomas K. Hendryx, owner of Hendryx Mortuary in Indianapolis, Cumberland and New Palestine Indiana has donated funds to Handi-Capable Hands, Inc. (a sheltered workshop for adults with developmental disabilities) for the purchase of an AED (automated external defibrillator).


“The AED will provide another aspect of safety for the Associates who participate in the Handi-Capable Hands program. We are delighted we could help financially”, said Hendryx.


Judy Duncan, HCH Associate Executive Director stated, “We are extremely grateful for Tom’s support and while this is one item we hope we never have to use, we are thrilled to have this life saving equipment in our facility and to receive it during National Heart month makes it even more meaningful.”


Since 1981 Handi-Capable Hands (a 501 (c)-3 non profit) has provided job skills, educational, therapeutic and social services to developmentally and intellectually challenged adults in the Greater Indianapolis area.  HCH also provides business services, mailings, assembly, kitting, sorting and repackaging to a variety of area businesses.   For more information on Handi-Capable Hands and the services it provides call 317-396-2699.


Jackson Systems is a proud supporter of Handi-Capable Hands. Throughout the year, Handi-Capable Hands helps Jackson Systems with several projects. Tom Jackson, C.E.O. of Jackson Systems, is also currently a board member for the organization.

Classrooms and Conversations from Steve Coscia


While serving clients in Virginia, I drove throughout this beautiful state with its lovely woodlands, awesome mountains and flowing rivers. While driving in my truck, through small towns and on a few back roads, I felt privileged to experience such splendor.


About a month ago, knowing I’d be in Virginia soon, I contacted Dick Wirz, the Assistant Dean of the AC & Refrigeration Program at Northern Virginia Community College. After telling Dick that I’d be serving clients near his college, he graciously invited me to deliver a soft skills seminar in the college auditorium.


See how Steve’s seminar turned out! Read the full article

Jackson Systems Is Growing Again


Jackson Systems has added several new team members to their growing team. These additions will allow the company to better serve their growing client base and ensure they are consistently exceeding client expectations.

New Team 3.2013

















Hope Perry joined the team as accounting assistant. In her new role, Hope will assist with accounts payable and receivable, process rebates for contractor group members and assist the accounting team with day-to-day operations. Hope has her degree in science and arts from Lincoln Trail Junior College. She brings experience in project management and accounting to the Jackson Systems team.


Lara Dufault joined the team as a marketing assistant. Lara ensures requested literature and information is sent per client requests, manages marketing metrics, assists with client database management and supports the sales team in their efforts. Lara has a degree in marketing from Indiana University and joins Jackson Systems with a well-rounded background in marketing and promotions.


Jackson Systems has also added 3 new account managers to their ranks: Tim Cardis, Jaymie Hunckler and Darrin Burch. These new team members will join the existing sales team to ensure the company is meeting the needs of its clients and providing the world class service their clients have come to expect.


Tim Cardis has an extensive background in sales, most recently in the electrical industry. Tim has experience helping contractors grow their business in a very competitive marketplace.


Jaymie Hunckler also brings a strong sales and marketing background to the team. She most recently worked as the district executive director for the Boy Scouts of America.


Darrin Burch joins the Jackson Systems team from the HVACR industry. Darrin brings experience in installation and servicing, as well as outside sales with a local HVAC equipment distributor.


“We are extremely excited with the newest additions to our team and the opportunities this affords us to provide an even higher level of client service,” stated Tom Jackson. Jackson Systems now has 38 employees and was recently named one of 2013 Best Companies to Work for in Indiana.