Monthly Archives: January 2012

WR-400: RSES Readers’ Choice Award Winner!

The WR-400 Wireless Relay Kit has won the RSES Journal’s 2011 Readers’ Choice Award for the WR-400™ Wireless Relay Kit.

The WR-400 was one of the most inquired-about products of 2011 by RSES Journal readers. Whether upgrading a client with a new multi-stage condensing unit or heat pump, digital thermostat, or simply have a broken wire, the WR-400™ Wireless Relay Kit from Jackson Systems can save time, labor, and money.

Tom Jackson, C.E.O. of Jackson Systems, LLC, accepted the award at the 2012 AHR Expo in Chicago, IL on January 25th, 2012.

“The WR-400 is one of Ron Jackson’s [founder of Jackson Systems] favorite products, not because it will be a high volume sales product for Jackson Systems, but because it can solve problems for our clients. Winning the Readers’ Choice award affirms that contractors see a need for this type of product and would like to learn more,” says Jackson.

To learn more about the WR-400 and how it can help you, please click here.

Branding Your Leadership: How Do You Lead?

By Greg McAfee

Different leaders approach the leadership of their employees in different ways. Are you a positive leader, providing a good working atmosphere, rewards, and training to motivate your team? Or are you a negative leader, just waiting for someone to mess up so you can point your finger and say “I told you so”?

Is your authority perceived as frightening or respected? Over the past 20 years, I’ve run out of fingers counting the number of times I’ve lost my temper. One day I sat down and thought, “What kind of quality person would want to work for me?” Yeah, let’s wait in line to work for a whacko.

If you want to attract quality people, you have to treat all people with respect. They may not do things the way you do, and they will make mistakes. But they are on your team…right? There are times for reprimanding, which should always be done in private, with another manager present, if appropriate.

Although my Marine Corps drill instructor was paid to yell and got great results, my team did not enlist in the military; they did volunteer to join a successful team and expect to be treated with fairness and respect. The by-product of respect is results. Take care of your team, and they in return will respect and take care of you.

What’s your leadership brand?

Leaders Are Readers

By Greg McAfee

What’s your entrepreneurial vision of where you want to take your business? What books are you reading to get you there? Like many of you, I didn’t attend college. College is great and required for many people, but for not for me. Like many, I am self-educated from the reading of many books. I’ve read hundreds on the subject of leadership, marketing and selling. I didn’t have to take trigonometry or a calculus course to learn how to make a profit or balance my books; I just read enough on leadership to know that I needed to lead and allow others to do what they do best.

Consider these facts from the Readers Are Leaders Foundation. The facts focus on Houston and the state of Texas…but point to a huge problem throughout the United States.

  • In Houston, almost one million adults are functionally illiterate.
  • Approximately 52% of adults in Harris County are functionally illiterate in English.
  • At least 31% of adults in Houston perform at the lowest level of literacy.
  • Texas ranks 47 out of the 50 United States in terms of English literacy.
  • Houston is listed at 49 in overall literacy out of America’s 64 largest cities.
  • 68% of those arrested 75% of welfare dependents, 85% of dropouts and 72% of the unemployed are identified as functionally illiterate.
  • 3 of 4 Texas inmates are functionally illiterate.
  • 85% of teenagers appearing in juvenile court are functionally illiterate.

As Harry S. Truman said, “Not all readers are leaders, but all leaders are readers.”  If you want to achieve more in your business, read good business books. If you’d like to know the books I’ve read that helped me the most, just click here and ask. I’d love to talk with you about reading.

My first book came on the market in December, and I’m very excited to share it with you. Perhaps it can help you become the leader you want to be!

Whose Brochures are These?

By Greg McAfee

Your Comfort Advisor arrives at a sales call; the customer has already had two estimates. Your competitor’s brochures are lying on the table. The problem is they look identical to yours. Ouch!

Five reasons to personalize brochures:

  1. Leaves a lasting impression with the customer
  2. Separates you from the competition
  3. They should be buying you- not the product
  4. Creates better image
  5. Exclusitivity

If you keep doing the same thing, why expect different results?

New Year, New Look

2012 is a big year for Jackson Systems; we celebrated our 15th anniversary on January 2nd. Founded in 1997 by the father-son team of Ron and Tom Jackson, we’re very thankful for the success we’ve had since then.

“For 15 years, Jackson Systems has had a simple mission; provide the best quality and most contractor-friendly control products and service in the industry. And while we have grown from working out of our garage to having nearly 40 employees, our commitment to the HVAC contractor has not changed. As we embark on our next 15 years, our passion and commitment to our clients is stronger than ever,” says Tom Jackson.


To kick off 2012, we’d like to introduce our new logo.

Already one of the fastest growing companies in the Midwest, our rebranding will launch us into the new phase of Jackson Systems’ growth. The new “Controls Done Right” tagline encompasses not only our products, but the superior services which Jackson Systems is known for. Contractor-friendly products, direct sales, same-day shipping, and real time support from their product experts all make Jackson Systems a leader in the HVAC controls industry.

“I love developing new products and solving problems for the contractors,” Ron says. 53 years in the industry and 10 U.S. patents later, he’s still going strong. As a result, 2012 will bring the launch of many new Jackson Systems products, as well as two new profit-making programs for contractors to offer their customers; FilterFetch™ is the easiest way for contractors to grow their replacement air filter business, and FiresideFriend™ enables contractors to offer fireplace remote control products and service agreements to their customers.

Thank you all for your support over the past 15 years. We’re looking forward to making your contracting business more profitable in 2012!

Happy New Year!

Another great year has come and gone, and now we find ourselves in 2012! The new year can be like a fresh start personally and professionally. Have you made any new year’s resolutions for your business?

The difficulty most people seem to have with resolutions is sticking to them after the first few weeks of the year. Sometimes resolutions aren’t attainable, so you’re setting yourself up to fail before you even begin. Here are a few tips to help you achieve your 2012 resolutions:

1. Be realistic, set attainable and specific resolutions – If you make your resolution too broad, it may become overwhelming. Create specific sub-goals associated with your main goal that you can concentrate on achieving. As you complete a step, check it off your list and feel good about it because every completed step is important to the big picture!

2. Share with your team – It never hurts to have help, so make sure your employees understand your resolutions and why they are important.

3. Stay motivated and commited – Sometimes things are easier said than done. When you find yourself losing focus, dig deep and find your motivation. Keep your eye on the prize: your hard work will pay off and you’ll be rewarded by your accomplishments. Checking your sub-goals off the list can help you keep up your momentum.

Have you made your list of 2012 business resolutions?