By Greg McAfee
Your Comfort Advisor arrives at a sales call; the customer has already had two estimates. Your competitor’s brochures are lying on the table. The problem is they look identical to yours. Ouch!
Five reasons to personalize brochures:
- Leaves a lasting impression with the customer
- Separates you from the competition
- They should be buying you- not the product
- Creates better image
If you keep doing the same thing, why expect different results?