By Greg McAfee

Your Comfort Advisor arrives at a sales call; the customer has already had two estimates. Your competitor’s brochures are lying on the table. The problem is they look identical to yours. Ouch!

Five reasons to personalize brochures:

1. Leaves a lasting impression with the customer
2. Separates you from the competition
3. They should be buying you- not the product
4. Creates better image
5. Exclusitivity

If you keep doing the same thing, why expect different results?