Monthly Archives: February 2008

Take the Green Ribbon Pledge

Have you been wondering what you can do to help conserve energy?  The Green Ribbon Pledge is a way to help you do just that.  Conserving energy is one of the most important things we can do to be sure our future will be bright.  We need to do everything we can to raise awareness about the need to end our dangerous dependence of fossil fuel consumption.  All you need to do is go to http://www.greenribbonpledge.com/pledge/index.html and wear your green ribbon.  By doing this, you will show that you support conserving energy and it will also help spread the word to other who haven’t heard about this yet.

Now, you may be wondering what you can do to help save energy.  Here are a few tips:

• Turn off lights in rooms that are not being used and also turn off those appliances and computers when they aren’t being used.
• Replace your incandescent light bulbs with compact fluorescent bulbs.
• Only wash full loads of dishes and laundry.
• Keep your blinds or curtains closed at night in the winter and during the day in the summer.
• Turn your thermostat in your home and office down at least one degree when heating and up one degree when you are cooling.
• Turn your water heater setting down to 120 F.
• Put an insulating blanket on your water heater.
• Install faucet aerators and low-flow shower heads to reduce water use and energy used for water heating.
• Insulate hot water pipes, especially at outlet from hot water heater.
• Call your electricity company and schedule an electricity audit for your home.
• Purchase green energy from renewable energy sources
• Take public transit or carpool to work and school.
• Keep your car tuned up by having your tires inflated and having regular oil changes.

(This list can also be found at http://www.greenribbonpledge.com/pledge/index.html)

More fun facts:

• The average American could reduce his/her electric bill by up to 90 percent by using energy efficient technologies. (www.rmi.org/sitepages/pid195.php)
• A 2000 Department of Energy report concluded that energy efficient measures and renewable energy combined could meet 60 percent of projected U.S. requirements for new power plants between now and 2020.  This would cause Americans to save billions of dollars and we would also be healthier.
• A 2001 study found that adopting a comprehensive set of policies for advancing energy efficiency could reduce projected U.S. energy by 33 percent by 2020 and, combined with policies to advance renewable energy, this could save consumer more than $500 billion.  This would also create millions of new jobs and strengthen the economy.

U.S. Energy Consumption Information

• The average American uses 7.9 times as much energy as the average global citizen.
• 44 percent of residential energy consumption comes from Heating and Cooling.

Here at Jackson Systems, we truly care about our environment and want to do everything we can to conserve energy.  If you have not heard about our newest product, The Green Zone, please check it out today.  The Green Zone is a residential & light commercial zone control system that will conserve energy while equally heating or cooling the home or office.

Look who’s 40 – Great stuff at ACCA

As mentioned previously, we are attending the 40th Anniversary ACCA Conference and Indoor Air Expo this week in Colorado Springs.  The expo and sessions have been wonderful.  Every contractor that I have spoken with this week has been excited to return to their business and implement some of the great ideas they have learned.  We are excited about all of the new people we have had a chance to meet.  There were a few ideas that have really stuck in my head that I feel are worth repeating. 

I am sure that you have heard numerous times in the media recently about the uncertain future of the economy.  You may have even had it affect your business.  I heard some wonderful ideas about how to help fight this trend and actually gain an advantage over your competition in these times.  Many experts feel this is the time to actually step up your marketing and be more creative.  There may not be as many units being replaced as we have been experiencing, but we all have many opportunities to sell value and comfort to our clients. 

First, cherish the reputation of your company and the relationships with your current clients and remind them why they chose you in the first place.  Show them your great service and that you care by offering additional services to them in these times.  Show them ways of saving energy and money by installing products such as zone control.  Offer them ways to help fight indoor air pollution by explaining the benefits of IAQ products like uv lights, air cleaners, humdifiers,higher MERV filters, etc.  Remind them how important it is to take advantage of your service agreements so that they can get longer life out of their current equipment.  Show them that you are looking out for their well being.   

Secondly, motivate your clients and leads to contact you with incentive deals on the above mentioned products and services.  Offer a free filter for an in home inspection.  You might offer a free thermostat with any new electronic air cleaner installation.  Give them any reason to act.

Third, work hard to stay in front of your current client base and leads with frequent touches via email, direct mail, commercials, etc.  You could also offer a replacement program within your service department.  Give the guys a reward for selling replacement thermostats with your company logo imprinted on them.  You could even send a Valentine’s "Love" letter to your customer base thanking them for their business. 

Most importantly, be passionate about your service, company and get out there.  Your enthusiasm for the work you do will shine through.  Let the client know that you aren’t going anywhere and will be here to serve them for years to come.  Remind them of the value you bring to their lives and homes and you will be rewarded. 

Pumped up?  I know I am.  Not bad for turning 40.

Kurt Wessling  –  Director of Sales – Jackson Systems, LLC.   

ACCA XL Conference – Extreme Leadership Keynote

We are participating in the ACCA XL Conference this week at the Broadmoore in Colorado Springs, Colorado. This conferences marks the 40th year for ACCA’s annual event of helping HVAC contractors grow their business, support their employees and keep abreast of the industry’s top trends. The keynote speaker, Steve Farber, kicked off the show yesterday with his speech about Extreme Leadership. We have summarized his speech below so you too can benefit from “being here”.

Farber showed us there are four key areas to extreme leadership:  Love, Energy, Audacity and Proof.

Love – While Farber is a serious leadership speaker, his approach to delivering somewhat “heavy” material in a light manner was clear in his first must have element to extreme leadership. Love isn’t something that’s discuss often in the workplace, especially among men. Farber argues it has to begin with love. He challenges you to ask yourself “Why do I love this ____(work)_______ and how do I show it?”. Leadership begins with you and why you get out of bed and do what you do each day. Answering this question should come easy, if not evaluate why. Farber proves through other’s extensive research that love truly is present in the workplace and all successful people are that way, and great leaders, because they love what they do.

Energy – You have met those people who completely drain the life out of you, or a room, and likewise, those individuals who walk in a room and the energy level rises. Which are you? Which are more fun to work with and be around? Which are more inspiring as a leader? Farber noted three major corporations as extreme leadership examples:  Gillette, Huggies and The Container Store. Gillette has a role where the individual’s job is to come to work each morning and shave. This guy tests the good, and the bad, new products Gillette considers to market. He bleeds at work so you don’t have to at home. Isn’t that nice of him? That’s true energy and passion for our job. Farber points out the culture and the leaders need to know and create excitement about their work. His challenging question for this element of extreme leadership is “What’s exciting about the work that I/we really do?” He challenges you to go beyond that normal answer and really find an exciting outcome that you and your employee’s can really get behind.

Audacity – The importance of this element is to have a bold and blatant disregard for normal constraints in order to change the world for the better. He tells us a story about the Hallmark Senior Care facility and how they make sure their residents, at the ages of 70+, find ways to be audacious in living out the rest of their lives. They have incorporated an annual mission trip to Guatemala to work with children. Individuals as old as 91 years of age have participated on this trip and created a better place for the children of Guatemala. This proves any company can place their mark on their corner of the marketplace for truly going beyond the normal constraints and change the world for a better place.

Proof – The proof is in your actions. Farber did an exercise somewhat like Simon Says and asked the audience to touch their chin while he touched his cheek. Guess where 99% of the audience touched? Their cheek. Actions speak louder than words and as a leader, your actions are monitored and digested by your entire team. You cannot do one thing and say another. Your team will eventually get confused and determine it’s not in their best interest to follow you vs developing their own conclusions.

To wrap it up, Farber shared his OS!M policy, which is to push yourself enough and often to create Oh S*** Moments for yourself. If you’re not getting a little concerned or fearful of your next leadership step, you’re not pushing yourself to achieve and do more. Fear is good when planned out and methodically handled. Push yourself.

Thank you to ACCA for providing yet another great key speaker to kick off another informative week of helping us all make ourselves a little bit better.

2008 Customer Appreciation Event

We want to thank everyone who attended our Customer Appreciation Event on Saturday, January 26th at the Indiana Ice.   We had a great night of food, fun, and watching the Ice win in overtime.  It was great to see so many test their skills at the Wii.  I think we may have created some pros!  We gave away many prizes, including ice merchandise, thermostats, gift cards, gas cards, t-shirts, and miscellaneous vendor gifts.  The puck drop and the Zamboni ride were two of our biggest prizes and they went to Dennis Rosenkoetter who got to drop the puck at the start of the Ice game and Spencer Black, who got to ride on the Zamboni during the first intermission. 

We would like to thank our event sponsors: Tom Giorgio with Honeywell, Joe Trimbach with White-Rodgers/Emerson and Andy Miller with Lux Products.  We greatly appreciate them sharing their time and knowledge with us.

Our customers are very important to us and we enjoy being able to thank them with events such as this as it enables us to show our gratitude for their continued business throughout the year.  We are glad so many were able to come out to our event and allow us show our appreciation.

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